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The Beach Goddess

What's your Ear Story?

The Beach Goddess ear story is your ticket to endless summer vibes, capturing the carefree spirit and sun-kissed glow of life by the sea. Perfect for those who find their peace under the sun, this selection brings the warmth of the beach straight to your style. With pieces that echo the beauty of sandy shores and ocean breezes, you’re invited to embody the essence of beachside elegance. Here, your look is a celebration of bright days and balmy nights, designed for the soul that’s always seaside.

• Diamond - 0.368ct

• Whispering Vine Stud Diamond - 0.19ct

• Solstice Sun Stud Diamond - 0.1ct

• Interstellar Starburst Stud Diamond - 0.022ct

• Nightshade Leaf Stud Diamond - 0.056ct

• D-G, VS Diamonds

• 14K Gold

For questions please contact us via email, WhatsApp, or phone.

¥10,666.00
Length of your earring posts:

We only use ethical lab created diamonds.

This means our diamonds are grown (not mined from the earth) and always ethical.

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Grading and Certification

Cultured diamonds, also known as lab diamonds, are certified and/or graded by the exact same institutions such as the IGI and GIA that certify and grade mined diamonds.

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100% Real

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Growing vs Mining

When growing a diamond, you don't have to dig up huge holes, displace animal habitats or put human lives at risk.

Innovative Luxury

Labs can now grow diamonds with 100% renewable energy. Some labs can even grow diamonds from excess carbon in the air!


Ready for a New Piercing?

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More About Piercings

We use a needle for piercing, not a gun. This method is more sterile, less damaging, and allows you to leave with your brand new piece on.

What to Expect During Your Appointment?

When you visit our store for a fine piercing, the process typically involves the following steps:

  1. You'll come into our store and select the piece(s) you'd like to get pierced with. We can usually accommodate up to 4 piercings per session, depending on the area of the ear(s).
  2. Next, you will be asked to fill out a consent form.
  3. Our professional piercer will prepare you for the piercing procedure, followed by the actual piercing of your ear(s).
  4. After the piercing, we provide you with a comprehensive aftercare package and instructions on how to properly care for your brand new piercing(s).

This ensures that you have a comfortable and safe experience when getting your fine piercing done at our store.

Do I need to buy my piercing item online first?

You may purchase your item and let us know you'll be coming in for a piercing so we don't ship it. Alternatively, you can inform us of the items you're interested in, and we can reserve them for you when you come and visit us. You can contact us via email, WhatsApp, or phone, or simply make a note when you're booking your appointment.

Can I get pierced elsewhere if I'm not in London?

Absolutely, please make sure to find a piercer who uses needles. Inform them that we utilise a push-back mechanism instead of screw-on backs for our piercings. We will ship your item in a fully sterilised pouch, allowing you to take it directly to them.



MEMBER BENEFITS:

Earn berries for gifts

Extra discounts

Member only sales

The Beach Goddess

¥10,666.00
Lifetime Cleaning and Warranty

Lifetime cleaning

We offer complimentary cleaning on all our products when you bring them to one of our locations, showrooms or offices worldwide!

We want to make sure your piece sparkles forever on you.

Warranty

For full details please visit our Warranty T&Cs.

Taxes, Deliveries and Returns

Taxes

All import duties and taxes are included for shipments in the UK, Canada, Europe, USA and Mexico.

Shipping

Shipping is free for all of our members. Join our rewards program now for free.

View all other shipping costs here.

Returns and Refunds

All online orders have a 30 day returns policy from the day of delivery. Items must be returned unworn in their original packaging with all tags. Any gifts with purchase must also be returned in the same condition as received.

For more information view all T&Cs.

Comparing Lab vs Mined

Price

Our comparison prices are derived from a careful analysis of how we source and acquire our diamonds compared to the typical sourcing and pricing of mined diamonds. We keep the metal prices stable among all comparisons, only the stones are taken into the comparison calculation. While prices may fluctuate over time, we continuously monitor these trends to give you the most accurate data we can find.

Value

Guaranteeing an ethical diamond is priceless, however in terms of monetary value, traditional mined diamond jewellery retains a resale value of just 20-60% of its original price - that's if you find a buyer.

Our focus is on you wearing and enjoying your piece, so opting for lab diamond jewellery allows you to allocate your savings elsewhere while still keeping your cherished piece forever.

The 4 Cs

Of All Diamonds


CARAT

Carat refers to the weight of a diamond, with one carat equaling 200 milligrams. It measures the size and scale of the diamond.

CUT

The cut of a diamond determines its sparkle and brilliance. A well-cut diamond reflects light beautifully, enhancing its overall beauty.

COLOUR

Diamond colour refers to its lack of color, with the highest grade being D (colourless) and descending through the alphabet. Less colour means more brilliance.

CLARITY

Clarity assesses the presence of imperfections or blemishes within the diamond. Higher clarity grades signify fewer flaws, resulting in a clearer and more valuable diamond.


VISIT US

London

52a George St.

W1U 7EA

London, UK

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Hong Kong

Our showroom is located in central. Please contact us to make an appointment.

USA

COMING SOON!

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