Fresh off our Editor’s Choice design win at the 2019 JCK Las Vegas conference, we have launched our new ‘Clean. Cool. Cultured.’ ad campaign comprised of web ads, upcoming commercials and previews of new summer jewellery collections.
The three values of ‘Clean. Cool. Cultured.’ have become a hallmark slogan of Lark & Berry’s due to positive reception of initial uses of the phrase from you, our fans, who love our cultured diamonds!
“People want to know the significance of this ad campaign. It’s all in the three words, all of which have many cultured diamonds connotations we want to evoke,” explains our founder Laura Chavez.
“Why ‘Clean?’
Ever since I discovered man made diamonds could be grown and cultured with no land or wildlife displaced, using less water and creating far less wastage… well, I thought what’s not to love about that—clean, lab grown diamonds better for the Earth and just as genuine as mined diamonds."
“Then, we have the ‘Cool.’
Cultured diamonds, just the same as mined but created more responsibly with technology? What’s cooler than that? Lark & Berry’s grown diamonds are Type IIa quality—the best in luxury.
Only 2% of mined diamonds reach this cultured diamonds benchmark. Having purer, better quality created diamonds this perfect, or close to perfection as it gets, every single time? Doesn’t get much cooler than that!”
“Then, finally, we have ‘Cultured.’
It’s my favourite term for grown diamonds. Much more so than “lab grown,” cultured diamonds really embodies my favourite aspect of these technological and luxurious stone marvels—they’re truly the way forward. Cultured diamonds are the progressive choice and truly the only sustainable choice.”
Aside from the effort to make brand intentions absolutely clear and resonant, Lark & Berry hopes to drum up excitement with the new ‘Clean. Cool. Cultured.’ campaign for new collections releasing just around the corner in time for Summer—and believe us, lovelies, these are some of our favourite created diamonds creations.
New pieces to be formally announced soon include Veto Colour Petal bracelets featuring multi-coloured cultured gemstones, Modernist Stackable Rings which can are bought separately and can be combined and interchanged for creative expression by the wearer, and the Modernist Tennis Collection, which among other pieces, features long and dangling tennis earrings of white gold and 1.56 carats of the finest cultured diamonds in luxury—just recently worn by 30 Rock and Unbreakable Kimmy Schmidt star, Jane Krakowski at the 73rd Annual Tony Awards in New York City.
Cultured diamonds, created diamonds, man made diamonds, lab grown diamonds, grown diamonds… no matter your fave expression luxurious Lark & Berry fans, and we want to urge you to use “cultured” – we are just thrilled by your positive response to our Clean, Cool, Cultured way of doing things, and please, keep spreading the word!
